Most people in town have never heard of DUCK.

The ones that have are the ones that buy DUCK tickets every year. The DUCK race is a high profile, visible, friendly, fun, non-threatening, family event, so it’s easy to see why it’s so popular. I think it raises awareness of DUCK that isn’t being made the most of.

Locals want to hear about DUCK

Locals are fed up with students littering,  vomiting, shouting, singing at night and making a mess. Locals love students who are friendly, productive and generous. RBM, our MP is very pro DUCK and loves raising its profile. DUCK can play a role in improving the university’s reputation in town, and if it does so it will earn a reputation within the university.

What to do

Well, get the word out, obviously. I don’t know how much DUCK appears in the local papers, but encouragement to get ourselves in a few good articles (especially with the recent award) seems like an ace idea.

Locals like… locals

From my experience rag-raiding in Durham, locals love local causes. Especially older givers want to know that their giving will be invested in the surrounding areas- DUCK ticks this box in a big way, with most charities we support falling in a 20 mile radius. The emphasis on DUCK (funded by uni students from all over the country) supporting the North East is important.